According to Forbes, Gen Z might be the most charitable generation of donors. Next-gen donors (gen Y and Z) were expected to give an average of $738 per person in 2022 in the United States. The number will only grow as they progress in their career and income in the coming years.
Here’s why: Many non-profit narratives are steeped in outdated ‘savior’ themes. Organizations lack the capacity to communicate at the pace that Next-Gen Donors require.
Community-led storytelling provides a solution for both of these issues.
Community-led storytelling is about giving back the ownership of the story to those it belongs to (the served community). Among other things, this entails giving a central role to storytellers from within the community.
Community-led storytelling helps to oust outdated narratives such as colonially influenced and non-inclusive narratives. Narratives that scare away younger donors, who are very concerned with social justice.
Community-led storytelling also enables non-profits to communicate with next-gen donors in ways that speak to them: interactive, real-time, and authentic.